PRIVACY STATEMENT
1. What personally identifiable information Alfalfa King tm
collects.
2. What personally identifiable information third parties collect
through the Web site.
3. What organization collects the information.
4. How Alfalfa King tm uses the information.
5. With whom Alfalfa King tm may share user information.
6. What choices are available to users regarding collection, use
and distribution of the information.
7. What types of security procedures are in place to protect the
loss, misuse or alteration of information under Alfalfa King tm
control.
8. How users can correct any inaccuracies in the information.
Information Collection and Use
Information Collection
Alfalfa King tm is the sole owner of the information
collected on www.alfalfaking.com. Alfalfa King tm collects
information from our users at several different points on our Web
site.
E-mail
The contact information (such as name and e-mail address) given
when a e-mail is sent via form to Alfalfa King tm.com
is collected. We use this information to contact the user about
services on our site for which he has expressed interest. It is
optional for the user to provide demographic information (such as
income level and gender), and unique identifiers (such as, user
name and password), but encouraged so we can provide a more personalized
experience on our site.
Order
We request information from the user on our order form. A user must
provide contact information (such as name, e-mail, and shipping
address) and financial information (such as credit card number,
expiration date). This information is used for billing purposes
and to fill customer’s orders. If we have trouble processing
an order, the information is used to contact the user.
Information Use
Alfalfa King tm Uses the information collected specifically
for filling orders, replying to customers, notification and ease
of use on the Alfalfa King tm web site
Profile
We store information that we collect through cookies, log files,
clear gifs, and/or third parties to create a profile of our users.
A profile is stored information that we keep on individual users
that details their viewing preferences. Consequently, collected
information is tied to the users personally identifiable information
to provide offers and improve the content of the site for the user.
This profile is used to tailor a user’s visit to our Web site,
and to direct pertinent marketing promotions to them. We [do
not] share your profile with other third parties.
Cookies
A cookie is a piece of data stored on the user’s computer tied
to information about the user. [Usage of a cookie is in no way linked
to any personally identifiable information while on our site.] We
use [both] session ID cookies [and] persistent cookies. For the
session ID cookie, once users close the browser, the cookie simply
terminates. A persistent cookie is a small text file stored on the
user’s hard drive for an extended period of time. Persistent
cookies can be removed by following Internet browser help file directions.
[
Click Here for more information on " Cookies " ]
By setting a cookie on our site, users would not have to log in
a password more than once, thereby saving time while on our site.
If users reject the cookie, they may still use our site. The only
drawback to this is that the user will be limited in some areas
of our site. For example, [the user will not be able to participate
in any of our sweepstakes, contests or monthly drawings that take
place.] Persistent cookies enable us to track and target the interests
of our users to enhance the experience on our site. See the “Profile”
section.
Some of our business partners use cookies on our site (for example,
advertisers). However, we have no access to or control over these
cookies, once we have given permission for them to set cookies for
advertising.
Third Party Advertising
The only third party advertising present on this site is through
the affiliations section of this site in which our affiliations
links are given to direct the user to the affiliates web site. No
cookies are used here.
Log Files
Like most standard Web site servers we use log files. This includes
Internet protocol (IP) addresses, browser type, Internet service
provider (ISP), referring/exit pages, platform type, date/time stamp,
and number of clicks to analyze trends, administer the site, track
user’s movement in the aggregate, and gather broad demographic
information for aggregate use. IP addresses, etc. are not linked
to personally identifiable information. [IP addresses are tied to
personally identifiable information to enable our Web-based service.]
Clear Gifs (Web Beacons/Web Bugs)
Clear gifs are tiny graphics with a unique identifier, similar in
function to cookies, and are used to track the online movements
of Web users. The main difference between the two is that clear
gifs are invisible on the page and are much smaller, about the size
of the period at the end of this sentence. [Clear gifs are tied
to users’ personally identifiable information.] [Clear gifs
are not tied to users’ personally identifiable information.]
We do not use this Technology.
Communications from the Site
Special Offers and Updates
We send all new members a welcoming e-mail to verify password and
user name Established members will occasionally receive information
on products, services, special deals, and a newsletter. Out of respect
for the privacy of our users we present the option to not receive
these types of communications.
Newsletter
If a user wishes to subscribe to our newsletter, we ask for contact
information such as name and e-mail address. Out of respect for
our users privacy we provide a way to opt-out of these communications.
Please see the Choice and Opt-out sections.
Service Announcements
On rare occasions it is necessary to send out a strictly service
related announcement. For instance, if our service is temporarily
suspended for maintenance we might send users an e-mail. Generally,
users may not opt-out of these communications, though they can deactivate
their account. However, these communications are not promotional
in nature.
Customer Service
We communicate with users on a regular basis to provide requested
services and in regards to issues relating to their account we reply
via e-mail or phone, in accordance with the users wishes.
Sharing
Legal Disclaimer
Though we make every effort to preserve user privacy, we may need
to disclose personal information when required by law wherein we
have a good-faith belief that such action is necessary to comply
with a current judicial proceeding, a court order or legal process
served on our Web site.
Aggregate Information (non-personally identifiable)
We DO NOT share aggregated demographic information with our
partners and advertisers.
Third Party Advertisers
We DO NOT Share Personal Information with Third Parties
Third Party Intermediaries
We use an outside shipping company to ship orders, and a credit
card processing company to bill users for goods and services. These
companies do not retain, share, store or use personally identifiable
information for any secondary purposes.
Service Providers
We partner with other third parties to provide specific services.
[For example, UPS] When the user signs up for these particular services,
we share names, or other contact information [Shipping Addresses]
that is necessary for the third party to provide these services.
These third parties are not allowed to use personally identifiable
information except for the purpose of providing these services.
Business Transitions
In the event Alfalfa King tm goes through a business
transition, such as a merger, being acquired by another company,
or selling a portion of its assets, users’ personal information
will, in most instances, be part of the assets transferred.
Choice/Opt-out
Our users are given the opportunity to ‘opt-out’ of having
their information used for purposes not directly related to our
site at the point where we ask for information. For example, our
order form has an ‘opt-out’ mechanism so users who buy
a product from us, but don’t want any marketing material, can
keep their e-mail address off of our lists.
Users who no longer wish to receive our newsletter and promotional
communications may opt-out of receiving these communications by
replying to unsubscribe in the subject line in the e-mail or e-mail
us at [General inquiries]
.
Links
This Web site contains links to other sites. Please be aware that
we, Alfalfa King tm, are not responsible for the privacy
practices of such other sites. We encourage our users to be aware
when they leave our site and to read the privacy statements of each
and every Web site that collects personally identifiable information.
This privacy statement applies solely to information collected by
this Web site.
Surveys [& Contests]
[From time-to-time] our site requests information from users via
surveys or contests. Participation in these surveys or contests
is completely voluntary and the user therefore has a choice whether
or not to disclose this information. The requested information typically
includes contact information (such as name and shipping address),
and demographic information (such as zip code). Contact information
will be used [shared with the contest [survey] sponsors] to notify
the winners and award prizes. [Anonymous] Survey information will
be used for purposes of monitoring or improving the use and satisfaction
of this site. Users’ personally identifiable information is
not shared with third parties unless we give prior notice and choice.
Though we may use an intermediary to conduct these surveys or contests,
they may not use users’ personally identifiable information
for any secondary purposes.
Tell-A-Friend
If a user elects to use our referral service for informing a friend
about our site, we ask them for the friend’s name and e-mail
address. Alfalfa King tm will automatically send the
friend a one-time e-mail inviting them to visit the site. Alfalfa
King tm stores [or does not store] this information for
the sole purpose of sending this one-time e-mail [and tracking the
success of our referral program]. The friend may contact Alfalfa
King tm at [General
Inquiries] to request the removal of this information from our
database.
Chat Rooms, Message Boards, and Public Forums
Please keep in mind that whenever you voluntarily disclose personal
information online - for example on message boards, through e-mail,
or in chat areas - that information can be collected and used by
others. In short, by posting personal information online that is
publicly accessible, you may receive unsolicited messages from other
parties in return.
Security
This Web site takes every precaution to protect our users’
information. When users submit sensitive information via the Web
site, their information is protected both online and off-line.
When our registration/order form asks users to enter sensitive
information (such as credit card number and/or social security number),
that information is encrypted and is protected with the best encryption
software in the industry - SSL. While on a secure page, such as
our order form, the lock icon on the bottom of Web browsers such
as Netscape Navigator and Microsoft Internet Explorer becomes locked,
as opposed to unlocked, or open, when users are just ‘surfing’.
[Click
Here To learn more about SSL.]
While we use SSL encryption to protect sensitive information online,
we also do everything in our power to protect user-information off-line.
All of our users’ information, not just the sensitive information
mentioned above, is restricted in our offices. Only employees who
need the information to perform a specific job (for example, our
billing clerk or a customer service representative) are granted
access to personally identifiable information. Our employees must
use password-protected screen-savers when they leave their desk.
When they return, they must reenter their password to regain access
to user information. Furthermore, ALL employees are kept up-to-date
on our security and privacy practices. Every [quarter], as well
as any time new policies are added, our employees are notified and/or
reminded about the importance we place on privacy, and what they
can do to ensure our users’ information is protected. Finally,
the servers that store personally identifiable information are in
a secure environment, [behind a locked cage][in a locked facility].
[Be sure that your actual practices are reflected in this section.
For example, if your employees are updated on privacy every 6 months,
then state that, rather than a statement that is false. Another
example, must employees use password-protected screen savers?]
If users have any questions about the security at our Web site,
users can send an e-mail to [General
Inquiries]
Credit Check
For example, to determine if users qualify for one of our credit
cards, we use their name and social security number to request a
credit report. Once we determine a user’s creditworthiness,
this document is destroyed.
Purchasing History
In order for this Web site to enhance its ability to tailor the
site to a user’s preference, we combine information about the
purchasing habits of users . We Do Not Share this information.
Enhancement of Marketing Profile
We purchase third party marketing data and add it to our existing
user database to better target our advertising and provide pertinent
offers we think our users would be interested in. We use this information
to enhance or overlay the ‘profile’ of individual users.
This aggregate marketing data is therefore tied to the users’
personally identifiable information. See also the “Profile.”
Correcting/Updating/Deleting/Deactivating Personal Information
If a user’s personally identifiable information changes (such
as zip code, phone, e-mail or postal address), or if a user no longer
desires our service, we provide a way to correct, update or delete/deactivate
users’ personally identifiable information. This can usually
be done at the [member information page] or by e-mailing our Customer
Support. [Or, contact us by telephone or postal mail at the
contact information listed below].
Notification of Changes
If we decide to change our privacy policy, we will post those changes
to this privacy statement, the home page, and other places we deem
appropriate so our users are always aware of what information we
collect, how we use it, and under what circumstances, if any, we
disclose it.
If, however, we are going to use users’ personally identifiable
information in a manner different from that stated at the time of
collection we will notify users [via e-mail][by posting a notice
on our Web site for 30 days][This section needs to state how users
will be notified of any material changes in the use of their personal
information. TRUSTe requires licensees to use one of the contact
methods presented here.].
Contact Information
If users have any questions or suggestions regarding our privacy
policy, please contact us at:
Phone: 1-755-572-3030
Fax: 1-755-572-3040
E-mail
Postal Address: HC 72, Box 8698, Fish Lake Valley, NV. 89010
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